About
Bio
Fidan is a creative with an entrepreneurial flair and a free-spirited nature. Fascinated by the intersection of creativity, mindfulness, and business, she’s enthusiastic about enriching impact-led businesses through strategy, communications, coaching and experience curation. She also cares deeply about financial well-being and moonlights as a Behavioural Money Coach, offering 1-1 sessions and group workshops. Fidan is the creator of the ‘Magic Moments’ mindful card games and co-writer of Three Scoops, a personal growth substack for millennials.
She’s spread her wings internationally across Wellness, Tech, Art and Luxury Retail with a 10-year background in startups, SMEs, and large corporations including YouTube. A British-Azerbaijani hybrid plant, Fidan is typically described by friends as heartfelt, perceptive and outrageously organised. Most days, you can catch her people-watching in local coffee shops, and getting her steps in around her neighbourhood. Fidan calls the UAE home.
My Core Values
VITALITY
CREATIVITY
GENEROSITY
INTEGRITY
Why Silk & Saffron?
The name ‘Silk & Saffron’ is inspired by natural treasures that embody the importance of authenticity, resourcefulness, and awareness.
It is also a subtle nod to my Azerbaijani heritage influenced richly by ancestral traditions including breeding silk and preparing sumptuous meals with the rarest spice in the world, saffron.